An agency is known for the people who walk it’s corridors. Hence they believe in attracting, nurturing and retaining the right talent. There ought to be a tremendous sense of pride and love for what you do…. in advertising. Because finally that press or commercial is your creation . This helps in bringing a commitment to excellence and perfection in all that the agency does for a client.
They are in the business of persuasion. How motivating they can be in communication-even if it is selling packaged sand to a camel rider in the Sahara dessert- determines their client’s success. Their client’s success determines their success. So their efforts will always be in creating new, innovative ways of persuasion.
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